Economics of Strategy Strategic Positioning for Competitive Advantage
Competitive Advantage
Analysis of Competitive Advantage
Perceived Gross Benefits to the consumer
Perceived Attributes
User Costs
Transactions Costs
The Value Map
Value Creation
Value-Creation and Competitive Advantage
Value-Creation and the Value Chain
Resources
Capabilities
Capabilities - Common Characteristics
Key Success Factors
Creating Value vs. Redistributing Value
Retained Value for the Firm
Cost Advantage and Differentiation Advantage
Cost Advantage
Benefit Parity
Benefit Proximity
Produce a qualitatively different product
Differentiation Advantage
Extracting Profits
Extracting Profits - Horizontal Differentiation
Pursue Cost Strategies
Pursue Differentiation Strategies
Implications for Functional Areas
“Stuck in the Middle”
Countering the “Stuck in the Middle” Theory
Segmenting the Market
Why Segment?
Targeting the Market
Broad Coverage Strategies
Focus Strategies
Targeting a segment and pricing
Segmentation and Competition
Strategic Groups
Identification by Strategic Dimension
Strategic Maps
Email: bhobbs@fgcu.edu
Home Page: http://itech.fgcu.edu/faculty/bhobbs
Download presentation source