IT Assimilation Model

Phase 1: Technology Identification

+ Decision to invest

- Lack of attention or commitment

Phase 2:

Technology

Learning and

Adaptation

+ willing to

change/improve plans

- narrowly focused or

not marketed

Phase 3 Rationalization and

Management Control

+ system development becomes more

structured, clearer

- control stifles innovation

+

+

+

Phase 4: Widespread Technology Transfer

+ seek partnerships

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