complex design process

• complex design process
• complex quality control
• complex integration between customer/suppliers
• large inventories
• complex scheduling

• See Fig. 2-1 IT Impact: Position of Industry Leaders

• LOW
  

• HIGH
  

• HIGH
  

• LOW
  

• Airlines
  

• Defense
  

• Consulting
  

• High Fashion
  

• Impact on
  

• Operations

• Impact on Marketing
  

• Retail