Applegate's Chapter 3

12/4/97

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List of Slides

1. Effects of IT on Competition

2. What we have done so far:

3. IT, when integrated throughout the enterprise, can creates significant competitive advantage

4. IT may increase vulnerability

5. Innovate

6. Industry Competitive Analysis (ICA) Framework: Competitive Forces

7. Three Generic Strategies to Gain Competitive Advantage

8. Two Basic Principles

9. How to determine if IT may be an strategic resource: Five Basic Questions to Assess the Impact of IT

10. Can IT build switching costs? 

11. Can IT change the basis of competition? 

12. Can IT change the balance of power in supplier relationships? 

13. Can IT generate new products? 

14. A new industry: Point-of-sale (POS) data in supermarkets

15. Systematic Analysis of the Value Chain to find IT Opportunities see Fig. 3-4, pp. 94

16. Value Chain --- a series of interdependent activities that bring a product or service to the market. Another definition: “the value chain of a firm is the interconnected set of activities required to design, produce, and deliver products and services”

17. IT managers need to diagnose how important is IT in the value-added chain

18. Value Chain: Primary Activities

19. Value Chain: Support Activities

20. Risks of IT

21. Understanding competitive risks needs:

22. When a company invest in IT it must assess:

23. The CEO must insist that the end product of IT planning clearly communicate the true competitive impact of the expenditures involved ---see Fig. 3-5

24. IT Management Partnership Establish a task force to address the following questions:

25. IT Management Partnership Establish a task force to address the following questions:

26. Canadian Airlines