| Welcome to the ISM 6021
MIS graduate course! This
syllabus is an essential map to the course detailing the
learning units,
objectives, assignments and assessment strategies. Therefore, I would like to urge you to read
it very carefully. Sincerely, Walter
Rodriguez
Catalog Description:
Introduces computer
information systems technology (IT) principles, tools and strategies used to
gain competitive advantage in the marketplace. The emphasis is on addressing
business problems in the "information-age" and communicating--in writing and
with commonly used desktop software--the results of one's analysis of a business
IT problem or situation. In addition, students apply IT strategies in the design
of an Internet-based enterprise (E-Commerce)--including on-line presentation of
e-business plan and enterprise resource planning (ERP) strategy.
Executive Summary for ISM 6021:
In this unique online Management Information System (MIS) course, you will
research and connect to the
techno-strategic use of information systems (IS) as well as the e-business processes
utilized for
increasing efficiency, effectiveness, productivity and profits. Drawing on the
scholarship of multiple authors and IT researchers, you will research and learn
how your firm can achieve the scale, scope, and efficiency that comes from being
large and the flexibility, speed, and responsiveness of being small.
Collectively, you and your peers will research and discuss the implications of
using information technology and how it impacts operations throughout the supply
chain. In
addition to the theoretical and strategic IT concepts (Applegate 8e), this course also covers
practical IT/e-business topics (Rappa's Managing the Digital Enterprise), as
follows:
- how to design virtual business processes
that are user friendly;
- how to measure performance and
effectiveness;
- how to understand business models;
- how markets change as more consumers
migrate online;
- techniques for automating business
processes;
- how to avoid channel conflict and exploit
channel synergy;
- how to foster trust in
computer-mediated interaction;
- how to securely manage the digital
enterprise;
- how to protect digital intellectual
property;
- how to operate online in an ethical manner.
Here is how to start the course:
1.
Course Textbook*
Applegate, L.M. et al.,
Corporate Information Strategy and
Management:
Text and
Cases,
Eight Edition 8/e (New York, NY: McGraw-Hill, 2009)
ISBN:
0073402931
[Browse Applegate's Corporate Information Center
http://highered.mcgraw-hill.com/sites/0073402931/information_center_view0/]*
- We will supplement the Applegate's textbook readings
with free online resources, such as Michael Rappa's Managing the
Digital Enterprise at
http://digitalenterprise.org/.
To listen to the podcasted lectures, please download (free) iTunes on your
computer
http://www.apple.com/itunes/download/
then
subscribe to Digital Enterprise podcasts directly at
the
iTunes Music Store.
* The Applegate's textbook is available at the
Online FGCU Bookstore (Click "books," select the semester, and select the
"ISM" department, select "6021" course, and finally the
Course Registration Number for the course.)You may consider researching competitively priced books at:
http://www.amazon.com,
http://www.barnesandnoble.com,
http://www.borders.com and so on.]
* To rent the Applegate's textbook (usually cheaper),
you may consider
checking:
http://www.chegg.com/search/applegate/.
2. Networked Computer: This
course requires access to a
PC----with
MS Office (Word, Excel, PowerPoint) installed----in
order to complete the online activities.
Of course, the PC must have Internet access.
Reason: You will be using the Internet and MS Office to complete several
assignments. [Note:
The prerequisite for this course is a working
knowledge of Microsoft's Windows and Office
equivalent to "CGS 1100 Introduction to Computers." If you
are not familiar with these applications, we suggest registering in "CGS 1100 Introduction to Computers" at www.fgcu.edu.]
3. First online assignment: Point your
Microsoft Internet Explorer browser to http://elearning.fgcu.edu
and follow these steps:
a. Log on using your
EAGLE EMAIL username and password. [NOTE: You MUST have activated
your FGCU Student Account FIRST in order to login. See: http://admin.fgcu.edu/IS/applications/studentaccts/activate.asp .
If
you have any Angel or IT problems, please contact the Help Desk at
239.590.7100 or helpdesk@fgcu.edu .
[If the problem is not resolved, please contact me at
wrodrigz@fgcu.edu or Angel
administrator Neela Chevli at
nchevli@fgcu.edu .]
b. The first time you
login http://elearning.fgcu.edu
(Angel Course Management System), you may be prompted to complete a Personal Information sheet. If that
is the case, please input your first name, last name, and FGCU email address.
It's very important to enter your exact FGCU e-mail address, since it's the main
base for most class communications. All
other information is optional; but, you may even enter your photo or preferred
picture.
c. Select your course
(ISM 6021 Management Info
Systems) from
the list and click on the link. In some cases, you may need to click beneath the course name that says “Enroll (no
PIN required)”.* Once you have clicked that link, you may see a pop-up
window advising you that you have successfully enrolled in the course.
[*Note:
If you are asked, it is important to
click the “Enroll (No PIN required)” link to get into the course as a
student and not as a guest (if you can’t see the “Lessons” material, you
are enrolled as a guest).]
d. Finally,
click the "Lessons"
menu and the "Unit
0 Roll
Call Forum."
e. Please follow the
directions in the Roll
Call
forum. After
reading the instructor and your peers’ remarks, click “reply” to enter your comments—noting that we want to conduct a
conversational-style, threaded discussion----that is, a dialogue that is as
close as possible to a regular class conversation ... where the professor asks
a question and one or two students respond to the questions ... then other
students react to what has been discussed. [For details, see the grading criteria in
the second part of this Syllabus
Part at
http://itech.fgcu.edu/cis/Syllabus6021.htm
(next to last section).
4. Check your e-mail daily for news and updates.
5. Carefully read the objectives below
(left column) and, scroll down, to see the assignments and due dates (right column).
Description
of Course Objectives, Lessons and Assignments
| General Course Objectives:
* You will research
the approaches executives use to make IT decisions as well as how
organizations attempt to leverage IT to create business advantage.
* You will learn the concept of a business model as a key
framework that guides executive decision-making and action.
* You will research how emerging technologies
influence approaches to managing IT assets, projects, and risks.
* You will explore the responsibilities,
obligations, and expectations of IT leaders as businesses try to exploit today's
IT solutions and services to drive business advantage.
* You will
research and analyze IT business problems and communicate solutions using
information-age tools and operational strategies.
*
You will learn the best IT
practices and principles. And how information systems can be used to address
business challenges. You will understand fundamental IT concepts and
terminology. You will understand the basic database,
decision-making, and collaborative tools used in information-age businesses. |
|
General Learning & Assessment Strategies:
Here is how we will guide you through the
course and how we assess your work.
-
What will we learn?
Simply put, you will
research new Information Technology (IT) developments. And you will
learn "how IT enables organizations to conduct business in radically
different and more effective ways" (Applegate, 2009). In
addition, you will develop and write your own strategic e-business plan (or,
alternatively, write an article about the MIS or e-business
fields.)
-
How do we communicate?
We communicate via e-mail and online forums. at:
http://elearning.fgcu.edu
.
-
When do we meet?
Virtually, anytime, using the Angel web resources
at: http://elearning.fgcu.edu
.-
What do you need to do?
Scroll down to find and work on the lessons &
assignments in general, lessons & assignments consist of:
-
reading assigned chapters or articles
-
researching online information
- participating in online forums.
Here are the typical activities:
- Perform online research to supplement
the readings.
- Reply to discussion forum questions on
cases, independent research and/or e-business articles.
- Check your e-mail
daily for updates.
-
How is your
participation evaluated?:
- In addition to the discussion
forums (which accounts for 50% of the course grade), students complete
two major activities: Post Mid Assessment (25%) and Final Project
(25%).
- The
grading criteria for "participation" includes both
quantity and quality of contributions--- emphasizing the relevance
of the particular contribution to the topic and objectives at hand.
Duplicity or unrelated comments are not penalized---but are not counted.
Usually, comments that have “higher
density" of thought are assigned higher value. For instance, very
insightful and/or experiential (your own original ideas and real-life
business experiences) or well researched comments may earn a 9.5 or even
a 10. But, say quoting a book, paraphrasing, or restating the obvious,
may earn an 8.0, since it’s correct (but, obviously, not as valued as a
"higher density" comment.) For additional grading details, see in the
Syllabus' at:
http://itech.fgcu.edu/cis/Syllabus6021.htm (next to last section)
PLEASE SCROLL DOWN FOR WEEKLY ASSIGNMENTS:
NOTE: THE DEADLINES BELOW MAY CHANGE, IF THE UNIVERSITY
HAS TO CLOSE DUE TO UNANTICIPATED EVENTS. FOR UPDATED SCHEDULE, PLEASE SEE THE ANGEL RESOURCE FOR
THIS COURSE AT
HTTP://ELEARNING.FGCU.EDU
|
GETTING READY
-------------------
Unit
0 Objectives
*
Understand that IT is a source of opportunity and advantage but also of
uncertainty and risk *
Discuss the purpose of the MIS course.
* Discover how companies can transform themselves in the information age. |
|
Review items A. thru I.
on Angel Lessons
Due date: Saturday August 27 at midnight
---------------------------------
Unit
0 Lessons and Assignments
Due date: Saturday September 3 at midnight
* Browse Applegate's Corporate
Information Systems & Management: Text and Cases - 8th
Edition - Textbook Information Center at
http://highered.mcgraw-hill.com/sites/0073402931/information_center_view0/
* In the "Roll Call" discussion
forum, tell us about yourself. For instance, your may enter your
affiliation, bio-sketch and interests. Since this is a public forum,
please DO NOT POST SENSITIVE PRIVATE INFORMATION.
*
Study the Managing Digital Enterprise free
online content at:
http://digitalenterprise.org/about.html (About) and
http://digitalenterprise.org/introduction/intro.html
(Introduction)
* Read the Applegate's Preface and
Introduction.
* Participate in the discussion
forum titled: Introduction to Corporate Information Strategy
and Management.
* Read
"IBM's Decade of Transformation:
Turnaround to Growth" case.
*
Participate in the
case forum titled: IBM's Decade of Transformation:
Turnaround to Growth.
|
Unit
1 Objectives
*
Understand the concept of an e-business model
*
Learn how to analyze the three components of a business model – strategy,
capabilities, and value – through a business model audit.
*
Understand the different ways that business models can evolve and recognize
potential drivers of business model evolution.
|
|
Unit 1 Lessons and Assignments
Due date: Saturday September 10 at midnight
*
Study the Managing Digital Enterprise
free online content at:
http://digitalenterprise.org/navigation/nav.html (Navigating)
and
http://digitalenterprise.org/models/models.html (Business
Models)
*
Read the Applegate's
Chapter 1
* Participate in the
forum titled: Chapter 1 - Understanding
e-Business Models.
* Read "Amazon: The Brink of
Bankruptcy" case.
*
Participate in the
case forum titled:
Amazon.com: The Brink of Bankruptcy
- Examine
the impact of IT on the evolution of the business model and
business performance.
- Explore how IT enabled strategy innovation through product and
market expansions and enhancements.
- Determine
how IT enabled the organizational capabilities necessary to
execute the evolving strategies.
|
Unit
2 Objectives
*
Understand that IT can impact the business model through its effects on
strategy and/or organizational capabilities
*
Learn how to analyze the potential of IT to create strategic opportunities
*
Understand how to evaluate IT as a potential source of strategic risk
|
|
Unit
2 Lessons and Assignments
Due date: Saturday
September 17
at midnight
*
Study the Managing Digital Enterprise
free online content at:
http://digitalenterprise.org/design/design.html (Digital Design)
*
Read the Applegate's Chapter 2
*
Participate in the
forum titled: Chapter 2 -
IT Impact on e-Business Models
* Read the "Canyon Ranch" case.
*
Participate in the
case forum titled:
Canyon Ranch
- Examine the impact of IT on business strategy and
organizational capabilities.
- Explore ways to use information assets to grow business value.
|
Unit
3 Objectives
*
Recognize that IT impacts the business model through its effects on
organizational capabilities
*
Understand organization as an effort to simultaneously manage information
complexity and uncertainty
*
Learn how to analyze IT for its potential to enable new capabilities e.g.
facilitate new and improved organizational structures and processes
|
|
Unit
3 Lessons & Assignments
Due date: Saturday
September 24
at midnight
*
Study the Managing Digital Enterprise
free online content at:
http://digitalenterprise.org/metrics/metrics.html (Web
Metrics)
*
Read the Applegate's
Chapter 3
* Participate in the
forum titled: Chapter 3 - IT Impact on Organizations
* Read the "Boeing's e-Enabled
Advantage" case.
*
Participate in the
case forum titled: Boeing's e-Enabled Advantage
- Examine
the impact of IT on the evolution of a company’s business model
and business performance.
- Explore
Boeing’s efforts to:
-
Define a strategic growth path based increasingly on aviation
services in addition to aviation products (e.g. airplanes);
-
Leverage its IT-based capability as the growth platform for this
new strategy.
|
Unit 4 Objectives
*
Recognize that IT impacts the business model through its effects on sources
of business value: costs, revenues, and assets.
*
Learn how to analyze and document how IT can potentially impact value
sources.
*
Understand the importance of effective execution and monitoring in the
delivery of IT-enabled business value.
|
|
Unit
4 Lessons & Assignments
Due date: Saturday October 1
at midnight *
Study the
Managing Digital
Enterprise free online content at:
http://digitalenterprise.org/markets/markets.html (Digital Markets)
*
Read the Applegate's
Chapter 4
* Read "The Five Competitive Forces That Shape
Strategy" pp. 127-145
* Participate in the
forum titled: Chapter 4 - Making the Case for IT
* Read the "Royal DSM N.V.:
Information Enabling Business Transformation" Case
*
Participate in the
case forum titled:
Royal DSM N.V.:
Information Enabling Business Transformation
- Explore the impact of IT on the rapidly-changing business
model of the company.
- Examine
how IT underpins organizational capabilities to exit and enter
businesses with speed and agility.
|
Unit
5 Objectives
* Recognize the core components of modern IT infrastructure and understand
the management issues associated with these components
*
Understand the business opportunities and challenges associated with
pervasive internetworked computing power
|
|
Unit
5 Lessons & Assignments
Due date: Saturday
October 8
at midnight*
Study the
Managing
Digital Enterprise free online content at:
http://digitalenterprise.org/automata/automata.html (Digital Automata)
* Read the Applegate's
Chapter 5
* Participate in the
forum titled: Chapter 5 - Understanding IT Infrastructure.
* Read the CareGroup case
*
Participate in the
case forum titled: CareGroup
-
Focus attention on the operational issues and management challenges of
running a sophisticated network operation.
|
|
Unit 6 Objectives
*
Understand factors that drive IT availability and how to provision
high-availability systems
*
Recognize sources of IT systems risk and how to secure IT systems
*
Recognize trade-offs involved in IT risk management and the inevitability of
incidents
*
Understand management approaches to contain and recover from such incidents
|
|
Unit
6 Lessons and Assignments
Due date: Saturday October 15 at midnight
* Study the Managing Digital Enterprise
free online content at:
http://digitalenterprise.org/security/security.html (Security) and
http://digitalenterprise.org/privacy/privacy.html (Data Privacy)
* Read the Applegate's
Chapter 6
* Participate in the
forum titled: Chapter 6 - Assuring Reliable and Secure IT Services
* Read the "IPremier Company: Denial of Service
Attack" case
* Participate in the
case forum titled:
IPremier Company: Denial of Service Attack
-
Explore crisis management issues in the modern context of computer security
|
|
Unit 7Objectives
*
Understand how internetworking enables new IT service models and recognize
typical features and advantages of these new models
*
Understand the opportunities and challenges of incremental outsourcing
*
Understand the value of large-scale outsourcing and how these complex
alliances can best be managed
|
|
Unit
7 Lessons and Assignments
Due date: Saturday
October 22
at midnight
*
Study the Managing Digital
Enterprise free online content at:
http://digitalenterprise.org/channels/channel.html (Channel Conflict).
* Read the Applegate's
Chapter 7
* Participate in the
forum titled: Chapter 7 - Managing IT Service Delivery
* Read the "Strategic Outsourcing in Bharti
Airtel" case
*
Participate in the
case forum titled:
Strategic Outsourcing in Bharti Airtel
- Explain why companies outsource
- Discuss how to develop a control framework for outsourcing
relationships
- Explore
the implications of such an agreement for redefining the customer
relationships of the parties entering the agreement
|
Unit 8 Objectives
* Understand possible sources of IT
project risk and how these can be managed.
* Recognize different
approaches to project execution and understand their relative merits.
*
Understand the value of both consistency and agility in project management. |
|
Unit 8 Lessons & Assignments
Due date: Saturday
October 29 at midnight
* Study the
Managing Digital Enterprise free online content at:
http://digitalenterprise.org/trust/trust.html (Trust in Cyberspace)
* Read the Applegate's
Chapter
8
* Participate in the
forum titled: Chapter 8 - Managing IT Project Delivery
* Read the Cisco Systems, Inc: Implementing ERP
case
*
Participate in the
case forum titled: Cisco Systems, Inc: Implementing ERP
-
Explore what ERP is.
- Discuss the process of implementing ERP
- Illustrate the role of ERP in the overall IT architecture
and infrastructure of internetworked companies.
|
|
POST MID ASSESSMENT
OBJECTIVES
* Demonstrate your understanding of the objectives and educational material
outlined above. * Develop
and analyze an IT business case. You will also explore IT issues
and enhance your communication skills.
--------------------------
MID-TERM
GRADING CRITERIA:
-
Originality and Creativity: is it new?
interesting? readable?
-
Clear description of lesson to be
learned: did we learn something out of this case? what was it? is it relevant?
-
Collaboration: Did the student used
new technologies effectively? How well was it organized?
-
Quality of Contributions*
|
|
___________________________________________________________
POST MID ASSESSMENT*
The midterm
consists of an open case discussion
and a knowledge-based part (2-hour time limit in one seating, but you will have
a few days window to take it---so you can schedule the most convenient time this
week---including the
weekend.
Due date: Saturday
November 5
at midnight
Post Midterm: Covers
Units 1 through 8
The midterm assessment counts for 25% of the
grade in this course (see grading criteria in left column.)
The Post Mid Assessment consists of two parts, as
follows:
Part I. Questions on IT/e-business Knowledge (based
on assigned readings (Applegate's, Rappa's, etc) and forum discussions ----
50%
Part II. Case Discussion and Analysis ---- 50%:
- Read: "The Power of Virtual Integration: An
Interview with Dell Computer's Michael Dell."
- Read and Analyze the "Ford Motor Company: Supply Chain Strategy" Case
-
Convey an understanding of issues that surround technology
enabling of supply and fulfillment chains
-
Directly confront the difficulties of incumbent companies (like
Ford) as they struggle to re-engineer complex legacies (e.g.
systems, physical facilities, historical baggage in
relationships with partners, etc.)
Instructions are posted on the Angel resource for
this course.
* The midterm grading criteria considers
the quality of contributions---emphasizing the relevance of the particular contribution to the
MIS course topics and objectives.
Essentially, we
need to determine what you have learned from the course readings, mini-lecture
slides/notes and discussion forums. Duplicity
or unrelated comments are not penalized---but are not counted. Usually, comments
that have “higher density” of thought are assigned higher value.
|
|
Unit 9 Objectives
*
Understand the concepts of enterprise governance and IT governance, and the
connection between the two
*
Understand the need for IT governance and the potential benefits of good IT
governance
*
Recognize the primary domains of IT governance and learn about effective
approaches for developing an IT governance framework
|
|
Unit
9 Lessons & Assignments
Due date: Saturday
November 9 at midnight*
Study the Managing Digital Enterprise free online content at:
http://digitalenterprise.org/governance/gov.html (Internet Governance)
* Read the Applegate's
Chapter 9
* Participate in the
forum titled: Chapter 9 - Governance of the IT Function
* Read the "Volkswagen of America: Managing IT
Priorities" case
*
Participate in the
case forum titled: Volkswagen of America: Managing IT Priorities
-
Explore the difficulties of setting priorities in a company where varying
perspectives prevail
-
Understand the importance of deciding priorities in ways consistent with
company objectives and strategies
-
Realize how commitment of scarce resources can lead to dysfunctional
outcomes as resources are spread ever thinner
|
Unit 10 Objectives
*
Understand the different roles that IT can play in organizations and
recognize that this role can change over time
*
Understand why
IT role transitions may create organizational tensions and conflict.
*
Understand why it is valuable to match the leadership approach to the role
that IT is expected to fill in the business
* Develop an strategic e-business
plan or write an MIS research paper
in an area of personal or business interest. |
|
Unit
10 Lessons and Assignments
Due date: Saturday
November 19
at midnight
*
Study the Managing Digital Enterprise free online content at:
http://digitalenterprise.org/auctions/auctions.html (Auctions
and Dynamic Pricing)
* Read Applegate's Chapter 10
* Participate in the
forum titled: Chapter 10 - Leadership of IT Function
* Read the "AtekPC Project Management" case
*
Participate in the
case forum titled:
AtekPC Project Management
- Understand
the advantages offered by an effective PMO
- Examine
the main challenges and obstacles for implementing a PMO
- Examine
some design factors that affect the implementation of a PMO
* Please complete "Student Assessment
of Instructor" following instructions at:
http://www.fgcu.edu/planning/StudentAssessment/StudentInfo/Index.asp
_________________________________________________________
FINAL Strategic e-Business Plan PROJECT:
* From
now until the
last day of classes (December 9, 2010) is the
final project period. You will develop an strategic e-business plan
As part of this plan, you will develop an e-business case pitch
(slides & speaker notes), based on the components in Applegate's pp.
117. (Alternatively, you may write a 10-page MIS research paper in
an area of e-business
interest.)
* Study the Managing Digital
Enterprise free online content at:
http://digitalenterprise.org/ip/ip.html (Intellectual Property)
and
http://digitalenterprise.org/ethics/ethics.html (Ethics).
*
Read "Concluding Thoughts" and "The
ITC eChoupal Initiative" Case
* Post FINAL PROJECT on
the first day of finals (December
10 at midnight
|
| [Click
here to see Syllabus Part II: Teaching Philosophy and Grading Criteria] |
|